We are in the business of building a healthy profitable enterprise, right?
We talk about production and honor and reward our brokerage producers for the volume of their contribution. The higher their production, the better they are.
We talk about wealth creation for our partners and the ability of our associates to invest in our platform and share in the value creation within our investments.
We talk about investment return and the higher the return the better we are.
However, that isn't the order of things. Those items we honor above are not the beginning they are the ending. They are the results of process and input. The significance of our attitude within our input is really all that matters. We have have far less control over the results than we tell ourselves.
"The significance of our attitude within our input is really all that matters. "
We are actually in the business of serving people. We are actually in the business of serving our customers. We are actually in the business of serving our capital partners, in our business and in our investments. We are in the business of serving each other and the communities we live in.
If we truly do this well, if service is actually the motivation of our heart, everything else falls in line.
- Paul Ellis