Foundry Marketing Team Brings Home 12 Awards in GDUSA’s 2024 American Graphic Design Awards

Orlando, Fla. (December 5, 2024) – Now in its 61^st year, the American Graphic Design Awards is the flagship competition of Graphic Design USA, a news and information source for graphic designers and the broader creative community. These awards honor outstanding work of all kinds in print, packaging, video, internet, interactive, and more. Only the top 10% of entrants were selected as winners and this year, the Foundry Commercial marketing team brought home an impressive 12 awards.

For the 2024 American Graphic Design Awards, the following Foundry projects and affiliated designers / marketing professionals were selected as winners:

Annual + Corporate Reports

INVESTMENT  ADVISORY GROUP SOUTHEAST + TEXAS MARKETS REPORTS

Foundry’s Investment Advisory Group (IAG) distributes these market reports on a semi-annual basis. Senior Marketing Associate Emily Holt led efforts to ensure both its content and design were of high quality, aiming for a simple yet strikingly professional layout. Providing both a regional and national perspective, these reports recap statistics by commercial property sector – office, industrial, retail, and multifamily – for the first half of 2024. IAG’s Market Reports are sent to 1,500+ clients, partners, and colleagues within the industry nationwide. Holt also created accompanying social collateral and an e-blast campaign for the reports.

Brochures + Collateral

MINNESOTA ROW PROPERTY FLYER

Minnesota Row is an expansive 110,000-square-foot mixed-used development in Winter Park, Florida, which is undergoing a major transformation that is slated to be completed by summer 2025. The Orlando office team has played a pivotal role in the development of Minnesota Row’s property collateral, leveraging a unique, existing customized branding package. In the creation of the brochure and marketing materials, Senior Marketing Associate Khrystyan Attwood and team were inspired by Winter Park’s tree-lined streets and historic architecture. Attwood aimed to capture every aspect of Winter Park’s charm in the collateral.

Presentations

DOWNTOWN ATLANTA DEVELOPMENTS DECK

The Downtown Atlanta Developments presentation was created to elevate the Atlanta Tenant Rep team’s brand presence in Atlanta’s rapidly growing market, especially as the city gears up for the 2026 World Cup. This presentation outlines the pulse of the city’s growth, offering rich market data and an in-depth look at the most significant recent, ongoing, and upcoming projects. Created by Senior Graphic Designer Jade Simmons, the deck ultimately aims to position the team as experts in downtown Atlanta real estate.

Branding & Identity Programs

HORIZON LANDING BRANDING

Horizon Landing is an office-demo-to-industrial conversion near DFW airport, which was recognized as the “Best Industrial Real Estate Deal” of 2023 by the Dallas Business Journal. With this significant attention drawn to the deal, the team understood the importance of delivering high-caliber branding as well as a groundbreaking event to introduce the project to the market. Senior Graphic Designer Rachel Rhoades worked to create a new logo that highlights the proximity to the airport by fashioning a plane from abstract cubes. The groundbreaking event, “Fly First Class with Horizon Landing,” carried Rhoades’ design in a virtual email boarding pass sent to attendees, branded luggage tags given out at the event, as well as branded nametags, hard hats, happy hour cups, and handouts that included a QR code that led to a demolition promo video and property brochure.

SPRING ARBOR BRANDING

Graphic Designer Haley Gomez Sanchez and Graphic Design Manager Hannah Chittum worked together to refresh marketing materials for Spring Arbor, Foundry’s senior living portfolio, replacing existing collateral that had outdated branding. The duo strategically worked in reverse, beginning their process by redesigning a few key pieces. This helped inform and shape the expansion of Spring Arbor’s brand guidelines. Material developed included overview brochures, business cards, letterheads, and more. With these updated pieces created, Gomez Sanchez and Chittum were able to determine what elements were essential for brand guidelines.

WENDELL COMMERCE CENTER BRANDING

Wendell Commerce Center is a to-be-developed Class A-industrial project in the city of Wendell, the fastest growing community in Raleigh, North Carolina. Senior Graphic Designer Ally Bogaczyk led efforts to create a full brand identity for the project to establish a strong presence in the market and differentiate Wendell Commerce Center from competitors. The brand guidelines included a logo, logo mark, wordmark logo variations, a color pallet the coincided with the building’s architectural pallet, and patterns to be used consistently throughout various channels and materials. The brand has been carried through a variety of marketing collateral utilized to promote the new project.

CARNEGIE POINT EVENT

A fall-themed event hosted at Carnegie Point, an office building in Charlotte, North Carolina, brought together the local office and retail commercial real estate community to learn more about Redline Property Partners’ portfolio. Each attendee received a $100 gift card to the nearby Dilworth Tasting Room, along with the opportunity to enter a raffle for larger giveaways. Senior Graphic Designer Madison Allen created marketing material for the event that included a custom e-blast invite that led to an RSVP landing page, a custom thank-you card to go with the gift cards, welcome signage, bar signage, raffle table signage, and table center pieces. Post-event, Allen worked to create a follow-up e-blast that shared raffle winners and event photos.

Integrated Marketing Campaigns

SANOVA SUNDAYS

Savona Mill, a historic building in Charlotte, North Carolina, recently underwent a complete overhaul and has been transformed into a thriving mixed-up development. Foundry’s social media company, hellojenny, was brought on to activate this mixed-use space to attract additional tenant interest. Led by Blair Davenport, Senior Consumer Marketing Associate, the team was tasked with managing social media, raising awareness, and creating community engagement for the space. To establish Savona Mill as a new neighborhood hub, Savona Sundays were launched – a free event on the second Sunday of each month that includes pickleball, local breweries, food trucks, live music, and pop-up vendors. Davenport and team utilized social media to spread the word, working with local influencers and also strategically placing signage around town. The event included branded stickers and branded koozies.

 OLDE RALEIGH VILLAGE REFRESH FEST

Olde Raleigh Village, a long-standing shopping center owned by Investco and managed by Foundry Commercial, underwent an exciting refresh in 2024 to revitalize its appeal and further establish its place as a community hub. To celebrate the refresh, Davenport and the hellojenny creative team, who had already rebranded the center in 2022, planned and executed a signature event called “Refresh Fest.” The event’s branding reflected the modernized feel of Olde Raleigh Village while keeping its classic branding at the forefront of the visuals. The team promoted the event on social media, placed eye-catching signage on-site, and targeted local publications with press outreach. In addition, event attendees were given branded event stickers and swag.

Social Media

THE BEACON INSTAGRAM

Led by Social Media Manager Vanessa Indie, hellojenny provides expert social media marketing support to The Beacon, a thoughtfully curated retail destination known for its unique shops, contemporary designers, cafes, and independent merchants. By crafting engaging content and showcasing the center’s distinctive offerings, the helllojenny team elevates The Beacon’s Instagram presence, positioning it as a vibrant community hub. Their efforts have brought the ability to connect audiences with the high-quality, one-of-a-kind experiences that The Beacon offers.

SERVE WEEK SOCIAL CAMPAIGN

Foundry Commercial’s Serve Week is an annual event during which all associates spread throughout the markets where Foundry has presence and give back to these communities by completing service projects. Under Digital Marketing Manager Lauren Marquess’ leadership, a social media campaign was carried out throughout the entire 2024 Serve Week. The intent of the social media efforts was to keep associates and external viewers updated about the adventures of the Serve Week travel teams as well as the varying service projects. The campaign – which utilized Instagram, Facebook, and LinkedIn – gave followers an inside look and real-time updates on what was happening across the Foundry platform.

Motion (TV, Film, Video, Animation)

ABRAM’S FIXTURES ADS

Marquess crafted a series of digital ads showcasing a unique, newly renovated office concept in Atlanta, Georgia. This office portion of Abram’s Fixtures is currently for lease, and the ads helped create more visibility for the project within the market.

 

“We are continually incredibly proud of our marketing team here at Foundry Commercial,” said Brittney Wimberly, Partner and Senior Director of Brand & Marketing. “Year after year, the talent our team has shines through the GDUSA awards. It’s an honor to work with such a creative group and amazing to witness the well-deserved recognition these individuals receive.”