Experience

Rachel Rhoades serves as Senior Graphic Designer at Foundry Commercial in Dallas, Texas. She creates marketing and design collateral for the Dallas office and their clients. This includes client branding, pitch collateral, broker/client assets, and integrated marketing campaigns, which can include social media and email, as well as event materials.

Prior to joining Foundry, Rachel worked as an Art Director at The Marketing Arm. During her time there, she worked on ad campaigns, photoshoots, and graphic design materials for various clients, including Frito-Lay, Quaker, and Palo Alto Networks. She also does portrait photography in her spare time.

Education and Affiliations

Community Involvement

Experience

Amy joined from Southsource when the boutique brokerage merged with Foundry Commercial in 2023. While at Southsource, she stood up a brand identity, created a content marketing system, improved UX for stakeholders of the boutique brokerage, and took on leadership responsibilities as a principal of the company. Prior to Southsource, she was employed by JPX Works, Portman Holdings, and spent time consulting independently for clients spanning institutional investors to government agencies. She’s been involved in mixed-use, multifamily, office, hospitality, and infrastructure projects from investment strategy to asset disposition and everything in between.

Through her work, Amy became known as a “skeptical fixer” and a creative risk taker. Her approach was shaped by the most institutionalized experience, yet she’s mastered the art of connecting dots and incorporating the unexpected to maximize value. Amy lives in Atlanta’s Castleberry Hill with her husband Matt, and their two dogs.

Education

Community Involvement

Experience

Angela serves as the Marketing Associate for the Jacksonville Office. She supports brokers focusing on Industrial and office properties. She focuses on marketing materials which include building signage, brochures, email templates, proposals, newsletters, postcards, social media graphics, business cards, letterhead, and event invitations.

Prior to joining Foundry Commercial, Angela worked in Minnesota for a Commercial Real Estate company for 5 years. She moved to Florida with her family to be able to enjoy the year-round warm weather and sunshine.

Education

Experience

Haley Felton serves as Graphic Designer for Foundry Commercial. Haley is responsible for supporting the Graphic Design Manager and Marketing Leadership Team through strategic, creative designs.  Prior to joining the Foundry team, Haley studied at Point Loma Nazarene University in San Diego, Ca graduating with her B.A in Graphic Design with a Concentration in Marketing. Throughout her college career, Haley worked with several companies, designing several brands, websites, and marketing materials to reach the companies’ goals.

Education & Accreditations

Overview

Taylor Rowan is the Business Operations Manager for the Carolinas. Responsibilities include supporting the market leader to drive and promote the performance of the Carolinas region, supporting new business development efforts by assisting in proposal and pitch preparation, managing the day-to-day operations of the Charlotte office, and managing select platform-wide initiatives.

Prior to joining  Foundry Commercial,  Taylor worked with Cushman & Wakefield | Thalhimer as the Brokerage Coordinator for the Industrial team. Taylor was responsible for designing and posting flyers, researching prospects, updating industry websites, and preparing numerous presentation packages in order to attract new business.

Education, Memberships & Awards

Overview

Tara Hasenour joined the Foundry Commercial team in 2017 and is responsible for the overall marketing strategy and implementation for the Nashville office. She is responsible for creating marketing collateral for proposals and pitching business development, asset branding, and overseeing the marketing strategy for each. She works directly with the brokerage teams and clients, providing creative direction and executing the projects’ needs in both print and digital.

Tara brings over 10 years of marketing and design experience. Prior to her role with Foundry, Tara oversaw the creative team at Kirkland’s, Inc. where she was instrumental in the execution of several national advertising campaigns. Her experience includes art directing as well as designing corporate communications while at Parthenon Publishing. At Foundry, Tara is an integral part of the overall Nashville business strategy and building the Foundry Commercial brand.

Tara has received recognition from Graphic Design USA with an American Inhouse Design award in 2019 and American Graphic Design Awards in 2020 and 2022 for her work in commercial real estate.

Education

Community Involvement

Overview

As an industry veteran with 30 years of commercial real estate experience, Suzy McPherson serves as the Senior Office Manager for Foundry Commercial’s Raleigh, North Carolina office. Prior to joining Foundry Commercial, Suzy worked with three national real estate firms and one prominent regional firm. She has held positions in every department of a commercial real estate firm with the work encompassing: brokerage, facility and property management, corporate and property marketing, human resources, office management and administration.

As the Office Manager, Suzy works closely with the Raleigh Partnership team and runs the day-to-day operations, keeping equipment, technology, and procedures up to date and running smoothly. On the brokerage side, she works alongside the Multifamily Investment Sales team providing marketing materials and transaction management. Suzy also proudly leads Raleigh’s Dynamic Brokerage Services team. She has been instrumental in recruiting, training, and coaching the team of brokerage services associates that consistently excel in their positions, while producing industry leading products and services. In all capacities, she is lauded by her associates for her work ethic, organization, attention to detail, and for leading by example with a high standard of excellence.

Awards & Recognition

Professional Affiliations & Community Service

Education

Overview

Paula partners with a diversified team of Land and Industrial brokers on business development and marketing. She provides market data research and prepares all digital and print marketing collateral for the Land Services team to promote and sell approximately 2,600 acres. Paula also prepares all marketing collateral for the Industrial team and their portfolio of over five million square feet. Paula is instrumental in the brokerage process from pitches to final commission payments.

Paula is an industry veteran with more than eighteen years’ experience in the Raleigh-Durham commercial real estate market. Prior to joining Foundry Commercial, Paula worked for Cushman & Wakefield | Thalhimer and JLL.

Education & Accreditations

Overview

Olivia Griffin serves as a Graphic Design Manager for Foundry Commercial in the Charlotte, NC office. Olivia provides marketing materials and business development services for all service lines. She handles all transaction related documentation and works closely with the brokerage professionals to provide creative development, design and production services in support of the firm and its clients.

Prior to joining Foundry Commercial, Olivia was a member of the Cushman & Wakefield | Thalhimer’s Retail and Land Services Group. Prior to joining Cushman & Wakefield | Thalhimer, Olivia worked as a graphic designer for three years. In 2011, she worked as the graphics intern for Liberty Hardware where she assisted in creating custom print and packaging materials for in-house clients. Most recently, she worked as a graphic designer at a nonprofit organization providing creative solutions, design and advertising to promote the company’s vision.

Awards & Recognition

Professional Affiliations & Community Service

Education

Experience

Madison serves as the Senior Marketing Associate for the Office Agency & Office Tenant Representation teams at Foundry Commercial in the Charlotte office. Her responsibilities include designing custom marketing collateral, laying out research-based information in an impactful manner, and ensuring that all project workflows are running smoothly amongst both teams. Additionally, Madison coordinates and executes strategic marketing plans while maintaining all marketing materials.

Prior to joining Foundry Commercial, Madison was a Marketing Coordinator for Highlands Residential Mortgage, where she assisted with graphic design projects, managed CRM databases, and coordinated specialized real estate industry events. Madison attended Appalachian State University, graduating in 2016 with a major in Psychology.

Education & Accreditations

Community Involvement

Experience

Meagan Miller serves as the Marketing Coordinator for the brokerage team at Foundry Commercial in Dallas, Texas. Meagan supports the teams overall marketing strategies and assists in successful lead generation. She designs custom marketing materials, oversees pitch collateral, and creates mass email marketing campaigns, Additionally, she updates listings across platforms, processes brokerage transactions, and organizes client/broker events. Prior to joining Foundry, Meagan has had extensive experience in the fashion industry, where she oversaw several brands digital marketing, social media, and creative marketing strategies.

Education & Accreditations

Meagan attended The University of Arkansas, graduating in 2019 with a bachelor’s degree in Fashion Merchandising and a Marketing & Management minor.

Community Involvement

Experience

Madison serves as a Marketing Coordinator for our Nashville Office. Her responsibilities include primarily supporting our Office and Industrial teams with marketing materials that encompass our motto, “It’s Personal.” This extends to ensuring property listings are up to date across platforms and managing workflow between teams. Madi started working for Foundry following her graduation from High Point University with her Master’s degree. Her next step is mastering the new city she calls home, Nashville.

Education & Accreditations

Experience

Lauren joined Foundry Commercial in 2014, and has 14+ years of experience in the Real Estate Industry. Lauren works with Foundry’s enterprise marketing team with a focus on digital and creative marketing strategies. Lauren develops digital marketing campaigns to help clients gain greater exposure and success. She personally films and edits videos that utilize eye-catching motion graphics to help tell a greater story to the market. Lauren also spearheads Foundry Commercial’s social media accounts where a great focus is placed on employee culture and telling the ‘It’s Personal’ story.

Prior to joining Foundry Commercial, Lauren worked at the Center for Entrepreneurial Leadership at the University of Central Florida. There she helped develop and implement marketing plans that helped the program be awarded a $1 million grant from Blackstone. Lauren also worked for Florida Hospital, Century 21 and Coldwell Banker prior to joining Foundry Commercial.

Education & Licensing

Awards & Accreditations

Skills

Community Involvement

Experience

Kyle Krumm serves as the Marketing Coordinator for various brokerage teams in the Orlando office at Foundry Commercial. Product types include retail, office, multifamily, industrial, and land. Kyle works closely with his teams to ensure their properties are gaining maximum and efficient exposure. He prepares marketing materials, updates listings across platforms, coordinates mail/email campaigns, and actively pursues more effective methods of reaching buyers and/or tenants.

Prior to joining Foundry Commercial, Kyle worked in various roles at V 3 Capital Group in Orlando, FL. He spent time in property management and brokerage before settling into a marketing position as the brokerage services expanded at the company. He was responsible for company branding, website and social media management, pitch collateral, and working with the brokerage teams in the marketing of their listings.

Education & Accreditations

Community Involvement

Overview

Katrina serves as Brokerage Services Associate for the Retail Services team at Foundry Commercial in Raleigh, NC. She partners with the brokers on marketing over 70 properties with over 3 million square feet and creates custom site selection packages for national and local tenant representation clients. In addition to marketing responsibilities, she works with the brokers on business development by assisting with proposal and pitch preparation, prepares and tracks all commission transactions, maintains property listings, and assists with all daily business operations.

She also keeps team marketing pieces up-to-date and maintains a library of marketing collateral that other team members can utilize. Custom maps are a particular area of interest, and she has become a resource for the company to train new marketing associates in using mapping software. On occasion, she has utilized her photography degree by photographing properties for marketing purposes.

Prior to joining Foundry Commercial, she was a designer for an event photographer in Los Angeles, responsible for a wide variety of custom design projects as well as daily business operations.

Education

Experience

Khrystyan serves as the Senior Marketing Associate for the Orlando Office and Industrial leasing teams at Foundry Commercial. Supporting a team of unique brokers with distinctive objectives, Khrystyan ensures structure and organization of projects while driving strategic and critical direction for each team. She creates meaningful and accurate marketing materials to distribute across platforms while maintaining and managing the workflow of her team.

Prior to joining Foundry Commercial, Khrystyan worked in property management in Tampa, Florida. Throughout her time in property management, Khrystyan became passionate about marketing, efficient processes, and creating unique customer experiences. Khrystyan is originally from San Antonio, Texas, but has come to love living in the Sunshine State and the constant sunshine and warm weather.

Education & Accreditations

Experience

Lauren Leetun, APR serves as Director of Public Relations for Foundry Commercial. With more than 20 years of experience in corporate public relations and agency settings, Lauren excels at content development, research, writing, media relations, community relations, and crisis counsel. In her role with Foundry, Lauren leads the company’s external communications strategy, working along service lines and offices to maximize Foundry’s brand and strategic messaging through various channels.

Throughout her career, Lauren has worked with an array of organizations, ranging from those in commercial and residential real estate, healthcare, retail, association management, finance, construction, architecture, restaurant, education, beauty/spa, high-tech, legal, market research, distribution management/supply chain, energy/solar, non-profit, and service industries.

Lauren has been involved with the Public Relations Society of America (PRSA) for more than 15 years, holding leadership positions at the local, regional, and national levels. In 2009, she earned her Accreditation in Public Relations (APR) designation. Lauren resides in Central Florida with her husband, son, and daughter.

Education & Accreditations

Community Involvement

Experience

Jess serves as the Marketing Coordinator for the Religious, Educational, and Nonprofit brokerage team at Foundry Commercial. Supporting a team of brokers across the country, Jess provides systematization and organization of projects and processes, while driving strategic and creative direction for marketing each unique property from California to Florida. Previously, she ran the marketing efforts for Foundry’s land and retail brokerage in Orlando, creating value for individual, corporate, and institutional clients.

Prior to joining Foundry, Jess worked as the Operations Coordinator for a national nonprofit, bringing expertise as the team’s project manager and communications specialist.
While originally from the West Coast, Jess has come to love living in Orlando, FL with her husband, Zane, who serves on the Platform Infrastructure Team at Foundry.

Education & Accreditations

Community Involvement

Experience

As Senior Marketing Associate for the Multifamily Investments Group at Foundry, Jan oversees research and creation of marketing proposals and offering memorandums for the team. She began working in commercial real estate as a research associate at the CoStar Group in Richmond, VA. Prior to that she worked extensively in direct marketing for the financial services and catalog industries. Jan has an entrepreneurial spirit having owned and managed two businesses in her career. Both experiences aid her in understanding the variables that go into business decisions such as investment sales and acquisitions.

Education

Overview

Hannah Chittum serves as Graphic Design Manager for Foundry Commercial. Hannah is responsible for supporting the Director of Marketing with enterprise-wide projects including internal communication, internal campaigns and publications. She is the lead designer for the bi-annual magazine, Foundry United and the annual publication, Portfolio. Both of these publications involve creating layouts and the magazine structure while also managing the pieces and contributors from start to finish. She also supports various offices around the platform that need marketing support and additional assistance on overflow marketing needs. Hannah helps oversee the onboarding process of new hires and assists with planning, photography and production of Foundry’s internal and external events.

Education

Awards & Accreditations

Experience

Emily Holt is a Marketing Associate with Foundry Commercial, supporting the graphic design and marketing needs of the Investment Advisory Group (IAG). Emily is responsible for creating best-in-class marketing, from proposals to offering memorandums and all the marketing collateral associated with each project. She coordinates and executes the strategic marketing plans and deliverables for each asset associated with the IAG team, as well as maintains relevant online databases and market data across the platform.

Prior to joining the Foundry team, Emily was employed with Simplify Compliance in Brentwood, TN, starting as a Marketing Coordinator and quickly working her way up to Marketing Manager overseeing Human Capital Management (HCM). Originally from Georgia, she executed tourism initiatives, marketing, and the coordination of special events for the Eatonton-Putnam Chamber of Commerce. Her experience also includes graphic design and marketing for Kaya Vineyard and Winery.

Emily is a progressive, innovative, and forward-thinking professional with the ability to develop and implement effective marketing strategies and brand awareness with excellent communication, analytical, and creativity skills.

Education and Accreditations

Overview

Deanna serves as a Senior Marketing Associate for the Office Agency, Office Tenant Representation, and Industrial teams at Foundry Commercial in Raleigh, North Carolina. She works hand in hand with the brokers on their overall marketing strategies, prepares and distributes marketing materials, supports new business development efforts by assisting in proposals and pitch preparation, ensures property listings are up to date across all platforms, and directly supports the brokers with all transaction related documentation and day-to-day operations. In addition to her responsibilities supporting the brokerage teams, she is the point person for technology troubleshooting for the Raleigh office and leads multiple special projects each year relating to software implementation and technology transitions.

Deanna is a seasoned professional with seventeen years of experience in the Raleigh-Durham commercial real estate market. Prior to joining Foundry Commercial, she worked with a team of four high-producing investment sales professionals at HFF. Prior to HFF, she was a team member with two reputable commercial real estate firms in Raleigh.

Awards & Recognition

Community Service

Overview

Brittney Wimberly serves as Director of Marketing and is a Partner at Foundry Commercial. Brittney oversees company branding and strategy, internal and external communication, Foundry’s marketing and creative teams and events within the platform. Brittney also oversees Foundry’s internal Culture Committee. In 2016 Brittney played a large role in the rebrand from CNL Commercial Real Estate to Foundry Commercial.

Brittney began her career at a non-profit organization, UCP of Central Florida, providing the marketing support for events such as, large galas, golf tournaments and other donor events to help raise dollars and spread awareness of the organization.

Education & Accreditations

Community Involvement

Experience

Blair serves as the Consumer Marketing Associate for Foundry Commercial’s Raleigh and Charlotte offices. Blair works with multiple retail clients to generate engagement through personalized social media accounts and community events. Through planning and creating content, Blair assists in strategizing brand placement and rebrand rollout for retail clients. Blair also manages the website design and management for retail plazas.

Prior to joining Foundry, Blair worked as a creative account manager for a marketing and advertising agency and freelanced in graphic design and social media management. Blair graduated from Appalachian State University in 2018 with a major in Creative Advertising and a minor in Graphic Design.

Education

Overview

Ashtin Serves as a Graphic Designer for Foundry Commercial in Charlotte, North Carolina. Ashtin supports new business development initiatives, local and regional integrated marketing campaigns and strengthens the Foundry brand by maintaining consistency in all marketing materials.

Prior to joining the Foundry Team, Ashtin worked as a Marketing Design Specialist for a Midwest Retail Company. She designed flyers, social media content and local business advertisement, in addition to running and scheduling retail advertisements through Facebook. Ashtin attended Minnesota State University, Mankato, graduating with a BFA in Graphic Design with a concentration in photography.

Education

Overview

Ally is a Graphic Designer for Foundry Commercial’s Raleigh, North Carolina office. She supports all service lines by working directly with the brokerage teams and clients on new business development initiatives and integrated marketing campaigns. Through the creation of both print and digital collateral, Ally strengthens the Foundry brand by maintaining consistency in all marketing materials.

Prior to joining the Foundry team, Ally worked as a Designer for both commercial and residential design firms in Charlotte, North Carolina after obtaining a Bachelor of Science in Interior Design from Appalachian State University. She specialized in full-service project management for design projects and created on brand marketing materials for advertising various projects completed at the firms. With a background in graphic design and interior architecture, she bridges the gaps between visual designs, branding, and storytelling across digital platforms.

Education

Experience

Heather serves as the Marketing Coordinator for the Industrial and Office Leasing Teams at Foundry Commercial. She works consistently with the teams on their overall marketing strategies and goals. Prior to joining Foundry Commercial, Heather interned at the Big Brothers Big Sisters of the Big Bend and The Miller Group as a Marketing Intern in Tallahassee, Florida. She pioneered social media campaigns, brand design, and market research throughout her internships. Heather recently graduated from Florida State University with a bachelor’s degree in Media Communication Studies and International Affairs which has stemmed her passion for social media and communications.

Education and Accreditations

Experience

Kayla serves as the Marketing Coordinator for Foundry Commercial’s Raleigh, North Carolina office. Kayla’s role serves as support for the team’s marketing efforts. Her responsibilities include producing customized marketing material, producing and scheduling digital marketing, and keeping the property information online updated. In addition, she serves as the office coordinator to assist with the day-to-day operations of our Raleigh office.

Prior to joining Foundry Commercial, Kayla worked as a Sales Manager for a local hospitality group where she sold and contracted meeting space and guest rooms to clients. Additionally, she has a background in property management and extensive hospitality experience.

In 2021, Kayla enrolled herself in N.C. State University’s first cohort of the new Masters of Management, Marketing Analytics program. She is expected to finish this degree in Spring 2024. With Kayla’s multifaceted background, she is sure to be a great asset to Foundry’s marketing endeavors.

Education

Community Involvement