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Orlando, Fla. (December 7, 2023) – Now in its 60th year, the American Graphic Design Awards is the flagship competition of Graphic Design USA, a news and information source for graphic designers and the broader creative community. Open to entries from design firms, studios, advertising, creative agencies, in-house departments, freelance designers, students and more, these awards honor outstanding work of all kinds in print, packaging, video, internet, interactive, and more.
For the 2023 American Graphic Design Awards, the following Foundry projects and affiliated designers were selected as winners:
Branding & Identity Programs
2023 Producer Summit Brand
The Foundry Summit is an internal producer summit, with over 150 attendees traveling to Orlando from various locations. The event was held for the third time at the downtown Dr. Phillips Performing Arts Center, and the dinner was hosted on the rooftop, providing a seamless transition from the event to dinner.
Aureum Brand Identity
A 22-acre mixed-use development, Aureum, is coming to Franklin, Tennessee. Since the development is located in a prime location at Carothers Parkway and McEwen Drive in a bustling subdivison of the Greater Nashville, it took on the persona as The Golden Corner. The brand identity was established by emphasizing the level of sophistication and elegance but maintaining the southern charm of Franklin, Tennessee. Aureum will consist of luxury condos, hotels and hospitality, and a variety of retail shoppes for the community within The Golden Corner.
Boots at Bryton
This event was to bring the commercial real estate industrial broker community to Bryton Commerce Center to view the vacant industrial space. In the hopes of a great attendance and the spaced to be leased post event, we offered a private boot fitting that was lead by the Tecovas team themselves. Each attendee left with a pair of boots of their choice, a locally distilled bottle of bourbon and a Bryton branded bottle opener. The theme was “Your boots were made for Bryton” with a western country feel, yet holding the integrity of the industrial park.
Malibu 2023 Conference
Foundry Commercial’s Malibu event is an annual investment strategy conference in which real estate investors come together with our operating platform to explore the most current challenges and opportunities in investments in commercial real estate. The most recent event was held at the Ocean Reef Club in Key Largo, Florida in June 2023. The event hosted 100 people and featured a mix of educational sessions with dinners and Florida-themed activities such as golfing, fishing and kayaking in a beautiful tropical location. The goal of Malibu is to foster relationships and idea exchanges between our associates and our investment partners and clients in a casual, relaxed environment. The unique mix of education and activities helps build relationships and foster ideas for current and future investment opportunities.
The Masters Watch Party at The Quarter
The Quarter presents a unique opportunity to lease first-generation creative office space in Charlotte. The project is located in South End, well-known as one of the most dynamic submarkets in the southeast. After one of the project’s buildings recently delivered, the team thought it would be the perfect spot to host a Masters golf tournament-inspired watch party. For this event, the team created a custom brand that incorporated both the project brand and Masters brand. The event featured golf coverage with a lounge, classic Masters food, a golf simulator, arcade games, and a merch store. Attendees enjoyed learning about the project while watching golf and showcasing their skills in friendly competitions.
US1 North Commerce Center
US1 North Commerce Center is a to-be-developed Class A, 1 Million + SF industrial park with five multi-tenant warehouse buildings just north of Raleigh, North Carolina. Construction on phase one began this summer with its first two buildings targeted for a Q1 2024 delivery. To establish a strong presence in the market and to differentiate itself from competitors, a full brand identity was created for US1 North. The brand guidelines included primary and secondary logo variations, a color pallet, logo marks, and patterns to be used consistently across various marketing channels and materials for the new industrial park. The design of the logo was inspired by the significance of the distinct location of the industrial park, and reinforces its purpose and commitment to quality and durability, creating a strong and bold geometric design. The symbol that replaces the “ O ” is a combination of elements from both the directional north arrow and the number “ 1 “ from the US 1 Highway. This symbol is used as the brand’s logo mark.
Brochures & Collateral
Earhart Industrial Park Collateral
The Nashville Industrial team pitched a one-of-a-kind development of its class. Curating a custom proposal, the team emphasized a tailored marketing strategy by creating a brand identity for the asset making it a standout in the market. The Earhart brand identity was designed and defined by keeping the clients’ Texas roots in mind and combining with Nashville’s country personality; a bold, modern industrial typeface mixed with a cattle brand style emblem, Earhart is making its mark in Nashville’s Industrial class. From the brand identity and guidelines, custom leasing collateral has been created including a brochure, eblast drip campaigns, website, social media advertisements & announcements, onsite property signage, hard hats, and a curated event with branded communication and swag.
ICSC Carolinas Conference 2023
ICSC (The International Council of Shopping Centers) is a global trade association that serves the retail real estate industry. Our Charlotte and Raleigh Retail teams set up a booth together at ICSC Carolinas, a conference in Charlotte that brings together professionals in the industry throughout the Carolinas and beyond. Both digital and print marketing materials and collateral were created to represent their teams at the conference. The concept of “creative retail” was developed for the event and a series of eye-catching and attention-grabbing graphics were designed and implemented throughout all of the marketing materials for a cohesive look. For the conference, an array of custom collateral was designed to showcase at the booth including brochures, signage, banners, and a few fun take-aways.
Tapas & Tecovas Collateral
Earhart Industrial Park, a groundbreaking development in Nashville, TN, hosted a successful broker event to highlight its unique features. The event, held in the heart of Nashville, just a block from Broadway’s Honky Tonks, featured side-by-side venues. Attendees were invited with custom-branded bandanas and individual eblasts. The primary event activities occurred inside a local restaurant, offering interactive marketing, a boot branding station for customization, and a delightful selection of passed tapas and custom cocktails. For a more intimate experience, small groups were taken next-door to Tecovas for a personalized boot-fitting session. The broker event successfully showcased Earhart Industrial Park’s unique amenities, providing attendees with a memorable and immersive experience in the vibrant heart of Nashville.
Public & Community Service Events
Olde Raleigh Village Easter Event
Olde Raleigh Village is a staple shopping center owned by Foundry Commercial’s retail client, Invesco. Foundry’s creative team worked to rebrand Olde Raleigh Village in 2022, and since, the team has continued to carry out the brand with social media management, center marketing, and community event coordination. To celebrate the start of Spring and bring the community together, our team set out to plan a free Easter Photobooth event.
Capital Marketplace, a shopping center owned by retail client Finmarc, underwent branding efforts in 2022 led by Foundry’s creative team. Since then, the team has diligently maintained the established brand through various paid consumer marketing services, including social media management, center marketing, and event coordination. In celebration of summer, Capital Marketplace organized the Capital Carnival, a community-centric event offered free of charge. The creative team developed branding elements exclusively for the event and employed diverse channels to promote it, such as the center’s social media platforms and on-site signage.
CenterCal Properties brought the hellojenny team on board to craft an Instagram marketing strategy and profile to rekindle audience engagement for their property, Bridgeport Village, located in Tigard, Oregon. Our primary goal was to spotlight the property’s recent redevelopment efforts and the opening of new tenant spaces through the creation of custom content. During this project, we faced the challenge of recreating interest among their audience, who had experienced a long period of redevelopment. To address this, we utilized carefully curated content showcasing the property’s transformation and crafted engaging videos to show off its refreshed appearance. As a result, Bridgeport Village’s Instagram profile saw a 16.3% growth rate in followers, demonstrating not only the successful reengagement of it’s existing audience, but also the ability to attract new followers who were excited about the new look and future tenant openings.
The shops at La Jolla Mural Launch
The hellojenny team was brought in by ShopCore Properties to create a campaign video around the launch of three new murals at their center, The Shops at La Jolla Village. To kick off the campaign, we organized an influencer brunch to ignite excitement and launch with a flair. The week-long project highlighted the detailed process of on-site artists bringing three unique murals to life. The video beautifully captured the artist journey, emphasizing the craft and dedication involved in each mural’s creation and folding in footage of the exciting unveiling celebration. Despite the challenge in documenting the artists’ process entirely and showcasing the mural’s precise locations on the property, the video effectively portrayed how these murals harmonized to bring an vibrant vibe to the center. With the addition of drone photography, the campaign achieved an impressive organic reach of over 10,000, spotlighting the artistic transformation at The Shops at La Jolla Village.
Lunar New Year at Shops at Skyview
hellojenny, in collaboration with ShopCore Properties for the Shops at Skyview, set out on a creative endeavor for a Lunar New Year celebration marked by various festivities, including a party, captivating performances, and a float in the parade. The objective was to boost the event attendance, increase Skyview’s overall brand awareness, and engage local consumers by encouraging them to post on their social media. The results of this campaign led to over 15,000 organic impressions and more than 1,100 photos taken with the effect.
Kudos to Foundry’s marketing professionals from across the platform on your well-deserved industry recognition for outstanding work completed in 2023.